The Story of WydToys
From a spark of imagination to a global presence, WydToys Ireland is dedicated to crafting joy and inspiring discovery through play.
WydToys Ireland began with a simple yet profound vision: to create toys that transcend mere entertainment, fostering genuine learning, creativity, and lasting memories. Our founder, Fiona Walsh, a passionate advocate for imaginative play, realized the market lacked innovative, high-quality toys that truly put children's development at the forefront. What started as a modest workshop in Dublin, experimenting with sustainable materials and playful designs, quickly blossomed into a mission to bring exceptional toys to families and businesses worldwide.
Today, our mission remains unwavering: to create engaging, educational, and safe toys that foster creativity and happy childhoods. We believe that play is fundamental to a child's growth, and our products are meticulously designed to stimulate cognitive abilities, encourage social interaction, and spark endless adventures.
Our Core Values:
Innovation
Constantly exploring new ideas, technologies, and play patterns.
Quality
Commitment to superior craftsmanship and durability in every toy.
Safety
Rigorous testing to ensure every product meets the highest standards.
Sustainability
Dedicated to eco-friendly practices and responsible sourcing.
Key Milestones:
2010: The Seed of an Idea
Fiona Walsh, driven by a passion for creating impactful toys, begins prototyping innovative concepts from her home studio.
2012: First Prototype & Seed Funding
Succesful development of our first educational block set, securing initial seed funding to scale operations.2015: Official Company Launch & First Product Line
WydToys Ireland officially founded. Our inaugural line of sustainable wooden puzzles launches to critical acclaim.
2018: Major Retail Partnerships Signed
Expanded distribution through partnerships with major national and international toy retailers.
2020: Launch of E-commerce Platform
Our direct-to-consumer e-commerce platform goes live, reaching a wider audience globally.
2023: Innovating in Digital Play
Introduction of our first series of electronic interactive learning toys, blending physical play with digital engagement.
The Playmakers
Meet the dedicated team behind the magic, committed to bringing innovative and delightful toys to life.
Fiona Walsh
Founder & CEO
"My greatest joy is knowing our toys spark creativity and bring families together, creating unforgettable childhood memories."
Liam Murphy
Head of Toy Design
"Every sketch, every prototype is an opportunity to imagine a new world for a child to explore. It's truly inspiring work."
Aoife Ryan
Quality Assurance Chief
"Safety and durability are non-negotiable. We ensure every toy bearing the WydToys name is built to last and provides peace of mind."